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燕之屋

6.800

-0.270-3.82%

07月18日 16:08 北京时间

成交量：24.24万

成交额：171.15万

市值：31.69亿

市盈率：18.36

高：7.090

开：7.070

低：6.800

收：7.070

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总览公司新闻公告

燕之屋授出相当于99.3万股相关H股的信托受益权份额

燕之屋(01497)授出相当于99.3万股相关H股的信托受益权份额

燕之屋盘中异动急速上涨5.06%报6.850港元

每日卖空追踪 | 燕之屋 04月29日卖空量成交400股，卖空比例为2.38%

王石没能拯救燕之屋

暴跌57%！“燕窝第一股”，暴雷了！

暴跌57%！“燕窝第一股”，业绩大幅下滑！

王石代言“总裁燕窝”遇冷燕之屋天价产品缘何销量惨淡？

南方都市报

王石代言售价3168元的“总裁燕窝”遇冷，有平台付款人数65

王石“总裁燕窝”翻车，燕之屋的镰刀割不动了

21世纪经济报道

每日卖空追踪 | 燕之屋 04月22日卖空量成交2000股，卖空比例为10.42%

格隆汇沽空预警榜 | 4月17日

燕之屋“押注”王石推高价燕窝，男性滋补市场能被撬动吗？

燕之屋2024年利润再下滑：重营销吞噬利润行业竞争格局恶化、智商税争议难解

非执行董事刘震增持燕之屋4000股每股作价6.3港元

非执行董事刘震增持燕之屋(01497)4000股每股作价6.3港元

燕之屋将于6月5日派发末期股息每10股2.15元

智通财经网

燕之屋(01497)将于6月5日派发末期股息每10股2.15元

每日卖空追踪 | 燕之屋 04月14日卖空量成交400股，卖空比例为3.45%

每日卖空追踪 | 燕之屋 04月10日卖空量成交1200股，卖空比例为4.41%

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股激励计划，董事会决议向11名合资格人士授出相当于99.3万股相关H股的信托受益权份额，相当于本公告日期公司已发行股本约0.21%，授出价格为每股H股4.85港元。\n\n\n\n海量资讯、精准解读，尽在新浪财经APP\n\n责任编辑：卢昱君","market":"sh","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://finance.sina.com.cn/stock/hkstock/ggscyd/2025-05-02/doc-inevcpfk0027313.shtml","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"sina","symbols":["01497","BK1237"],"gpt_icon":0},{"id":"2531056442","title":"燕之屋(01497)授出相当于99.3万股相关H股的信托受益权份额","url":"https://stock-news.laohu8.com/highlight/detail?id=2531056442","media":"智通财经","labels":["shareholding"],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2531056442?lang=zh_cn&edition=fundamental","pubTime":"2025-04-30 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急速上涨5.06%报6.850港元","url":"https://stock-news.laohu8.com/highlight/detail?id=2531264567","media":"市场透视","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2531264567?lang=zh_cn&edition=fundamental","pubTime":"2025-04-30 10:33","pubTimestamp":1745980381,"startTime":"0","endTime":"0","summary":"2025年04月30日早盘10时33分，燕之屋股票出现波动，股价快速拉升5.06%。截至发稿，该股报6.850港元/股，成交量1600股，换手率0.00%，振幅1.99%。机构评级方面，在所有2家参与评级的机构中，50%的券商给予买入建议，50%的券商给予卖出建议，无券商给予持有建议。燕之屋股票所在的包装食品行业中，整体跌幅为0.04%。其相关个股中，蜡笔小新食品、燕之屋、正味集团涨幅较大，振幅较大的相关个股有锅圈、COOL LINK、卫龙美味，振幅分别为8.27%、5.08%、3.49%。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025043010330194e84d4f&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, 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08:30","pubTimestamp":1745800238,"startTime":"0","endTime":"0","summary":"看来王石没能拯救燕之屋，燕之屋尝试拓展至高净值男性消费群体的计划，并不顺利。燕之屋2024年财报显示，其销售与经销开支达到6.71亿元，同比增长19.08%，销售费用率高达32.73%，远超行业平均水平。数据显示，2021年至2023年燕之屋的销售及经销开支分别为3.990亿元、5.039亿元和5.633亿元，销售费用率分别为26.48%、29.13%、28.68%，呈现逐年上升态势。高额的营销支出，主要源于燕之屋在品牌代言人上的高强度投入。从产品战略来看，显然燕之屋正尝试开拓男性市场。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250428102559a6cb0659&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, .wx-sou","directOrigin":true},"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250428102559a6cb0659&s=b","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"tencent","symbols":["BK1521","BK1240","BK1507","000002","BK1555","IE0034224299.USD","01497","BK1237"],"gpt_icon":0},{"id":"2530807416","title":"暴跌57%！“燕窝第一股”，暴雷了！","url":"https://stock-news.laohu8.com/highlight/detail?id=2530807416","media":"北大纵横","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2530807416?lang=zh_cn&edition=fundamental","pubTime":"2025-04-28 08:00","pubTimestamp":1745798422,"startTime":"0","endTime":"0","summary":"近日，号称“燕窝第一股”的燕之屋披露了最新财报，其中显示，2024年全年实现营收20.5亿元，同比增长4.37%；净利润为1.6亿元，同比大幅下降24.18%。这一系列操作反映到财报上，燕之屋的销售及经销开支逐年增长。2024年纯燕窝产品的销售收入同比增长仅为0.06%，增速显著放缓。依靠中产贵妇的支持，燕之屋成功在港交所敲钟，拿下“燕窝第一股”。而且，燕窝还有很大的食品安全风险，比如重金属污染、过敏风险等。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250428115515a469e46f&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, .wx-sou","directOrigin":true},"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250428115515a469e46f&s=b","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"-2","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"tencent","symbols":["01497","BK1237"],"gpt_icon":0},{"id":"2530453119","title":"暴跌57%！“燕窝第一股”，业绩大幅下滑！","url":"https://stock-news.laohu8.com/highlight/detail?id=2530453119","media":"侃见财经","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2530453119?lang=zh_cn&edition=fundamental","pubTime":"2025-04-25 10:09","pubTimestamp":1745546970,"startTime":"0","endTime":"0","summary":"近日，号称“燕窝第一股”的燕之屋披露了最新财报，其中显示，2024年全年实现营收20.5亿元，同比增长4.37%；净利润为1.6亿元，同比大幅下降24.18%。这一系列操作反映到财报上，燕之屋的销售及经销开支逐年增长。2024年纯燕窝产品的销售收入同比增长仅为0.06%，增速显著放缓。依靠中产贵妇的支持，燕之屋成功在港交所敲钟，拿下“燕窝第一股”。而且，燕窝还有很大的食品安全风险，比如重金属污染、过敏风险等。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250425101756a6c76844&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, .wx-sou","directOrigin":true},"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250425101756a6c76844&s=b","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"-2","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"tencent","symbols":["BK1237","01497"],"gpt_icon":0},{"id":"2529678248","title":"王石代言“总裁燕窝”遇冷 燕之屋天价产品缘何销量惨淡？","url":"https://stock-news.laohu8.com/highlight/detail?id=2529678248","media":"南方都市报","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2529678248?lang=zh_cn&edition=fundamental","pubTime":"2025-04-24 16:35","pubTimestamp":1745483719,"startTime":"0","endTime":"0","summary":"【王石代言“总裁燕窝”遇冷 燕之屋天价产品缘何销量惨淡？】近日，万科集团创始人、74岁的王石高调代言燕之屋新品“总裁碗燕”，这款号称“全球首款男人的燕窝”以单碗528元、6碗装3168元的高价引发市场热议。然而，尽管营销声势浩大，产品销量却远不及预期。","market":"us","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"http://finance.eastmoney.com/a/202504243387263246.html","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"stock_eastmoney","symbols":["BK1555","BK1240","BK1521","BK1237","000002","BK1507","01497","IE0034224299.USD"],"gpt_icon":0},{"id":"2529757861","title":"王石代言售价3168元的“总裁燕窝”遇冷，有平台付款人数65","url":"https://stock-news.laohu8.com/highlight/detail?id=2529757861","media":"红星新闻","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2529757861?lang=zh_cn&edition=fundamental","pubTime":"2025-04-23 17:21","pubTimestamp":1745400060,"startTime":"0","endTime":"0","summary":"去年全年，燕之屋全年营收同比增长4.37%至20.5亿元，净利润大幅下滑24.18%至1.6亿元。作为商界名人，王石代言燕窝极具话题性。截至红星资本局发稿时，燕之屋天猫官方旗舰店数据显示，这款售价3168元的“总裁款”燕窝，有65人付款。在财报中，燕之屋并未提及这两位代言人具体的代言费用。自2023年上市以来，燕之屋的股价一路下跌，目前较其15.34港元的高位已累计下跌近60%。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025042317215994df5d72&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, .wx-sou","directOrigin":true},"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025042317215994df5d72&s=b","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"tencent","symbols":["BK1237","BK1240","BK1507","IE0034224299.USD","BK1521","01497","BK1555","000002"],"gpt_icon":0},{"id":"2529309156","title":"王石“总裁燕窝”翻车，燕之屋的镰刀割不动了","url":"https://stock-news.laohu8.com/highlight/detail?id=2529309156","media":"21世纪经济报道","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2529309156?lang=zh_cn&edition=fundamental","pubTime":"2025-04-22 20:13","pubTimestamp":1745324010,"startTime":"0","endTime":"0","summary":"21世纪经济报道记者吴抒颖广州报道3168元的总裁款燕窝、仅65人付款，这是燕之屋天猫官方旗舰店近期推出面向男人的燕窝截至4月22日的销量情况。总裁燕窝的代言人，是曾经高傲的商界知名人士王石。两者的牵手极具话题性：一边是逐渐失却商界影响力的暮年“房地产大佬”，另一边则是营销噱头拉满却总不奏效导致业绩承压的燕窝品牌，燕之屋想要靠王石攻入理性的男性市场，注定不容易。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"stock_eastmoney","url":"http://finance.eastmoney.com/a/202504223384626847.html","rn_cache_url":null,"directOrigin":true},"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"http://finance.eastmoney.com/a/202504223384626847.html","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"stock_eastmoney","symbols":["IE0034224299.USD","BK1240","BK1521","BK1555","BK1237","000002","BK1507","01497"],"gpt_icon":0},{"id":"2529427373","title":"每日卖空追踪 | 燕之屋 04月22日卖空量成交2000股，卖空比例为10.42%","url":"https://stock-news.laohu8.com/highlight/detail?id=2529427373","media":"市场透视","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2529427373?lang=zh_cn&edition=fundamental","pubTime":"2025-04-22 18:14","pubTimestamp":1745316867,"startTime":"0","endTime":"0","summary":"燕之屋北京时间04月22日，涨4.6%，卖空量成交2000股，较上一交易日增加150%更多个股卖空数据请看下面视窗：卖空数据是观测市场多空博弈的关键指标：短期可反映市场情绪，高卖空比例预示看空预期，但极端值可能触发轧空反弹；长期结合基本面恶化则预警下行风险。需注意其局限性：卖空行为包含对冲需求，未必单纯看空；机构可能通过衍生品做空未体现在数据中，且散户跟风易扭曲信号。股市有风险，请谨慎决策。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250422181429a6c39c63&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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02:15","pubTimestamp":1745000100,"startTime":"0","endTime":"0","summary":"格隆汇勾股大数据显示，上一交易日大市沽空比例为17.17%，过去两个月大市日均沽空比例为17.65%。其中，比亚迪股份-R、南方沪深三百、工银南方国债沽空比率排名前三位，分别为100.00%、100.00%、100.00%。南方恒生科技、盈富基金、阿里巴巴-W的沽空金额排名前三位，分别为43.81亿、27.71亿、26.69亿。瑞浦兰钧、美丽华酒店、互太纺织的偏离值排名前三位，分别为10.08、4.28、4.27。","market":"hk","thumbnail":"","type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://finance.jrj.com.cn/2025/04/19021549677536.shtml","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"jinrongjie_stock","symbols":["02020","LU1102505762.USD","00071","LU0501845795.SGD","89988","03199","BABA","01497","03133","HYDD.SI","07788","HXXD.SI","80020","01211","03033","01477","01508","00290","81810","HBBD.SI","IE0003795394.USD","81211","HTCD.SI","002594","09961","82020","01515","82331","07311","09988","00020","80700","HMTD.SI","07711","09766","01382","02013","03188","ANPDY","01800","02800","00666","BYDDY"],"gpt_icon":1},{"id":"2528369440","title":"燕之屋“押注”王石推高价燕窝，男性滋补市场能被撬动吗？","url":"https://stock-news.laohu8.com/highlight/detail?id=2528369440","media":"时代周报","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2528369440?lang=zh_cn&edition=fundamental","pubTime":"2025-04-18 14:58","pubTimestamp":1744959539,"startTime":"0","endTime":"0","summary":"上个月，燕之屋官宣万科前总裁王石担任品牌代言人，正式进军男性滋补市场，引起市场关注及讨论。燕之屋此番“强行”拓展男性市场，恐难以激起“浪花”。燕窝作为高端养生食品市场的重要组成部分，其消费群体主要为女性。今年3月，燕之屋新增王石作为品牌代言人，试图通过“商界领袖”的品牌代言战略，开拓男性滋补市场，进一步扩大市场份额。2024年，燕之屋的净利润为1.56亿元，同比减少22.33%。自上市以来，燕之屋净利润增幅逐年缩小。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250418150632973c409d&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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每股作价6.3港元","url":"https://stock-news.laohu8.com/highlight/detail?id=2528681347","media":"智通财经","labels":["shareholding"],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2528681347?lang=zh_cn&edition=fundamental","pubTime":"2025-04-17 15:24","pubTimestamp":1744874640,"startTime":"0","endTime":"0","summary":"增持后最新持股数目约为7205.85万股，最新持股比例为15.48%。香港联交所最新资料显示，4月14日，非执行董事刘震增持燕之屋(01497)4000股，每股作价6.3港元，总金额为2.52万港元。增持后最新持股数目约为7205.85万股，最新持股比例为15.48%。追加内容本文作者可以追加内容哦 !","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250417152746a6bd9457&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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15:14","pubTimestamp":1744874057,"startTime":"0","endTime":"0","summary":"智通财经APP获悉，香港联交所最新资料显示，4月14日，非执行董事刘震增持燕之屋(01497)4000股，每股作价6.3港元，总金额为2.52万港元。增持后最新持股数目约为7205.85万股，最新持股比例为15.48%。","market":"sh","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"http://www.zhitongcaijing.com/content/detail/1280013.html","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"shareholding","news_rank":0,"length":0,"strategy_id":0,"source":"stock_zhitongcaijing","symbols":["BK1237","01497"],"gpt_icon":0},{"id":"2527269506","title":"燕之屋将于6月5日派发末期股息每10股2.15元","url":"https://stock-news.laohu8.com/highlight/detail?id=2527269506","media":"智通财经网","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2527269506?lang=zh_cn&edition=fundamental","pubTime":"2025-04-16 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